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TAM Overview

Population:

46.7 million

Panel Size:

1.620 panel homes

First data production:

First released to industry in 1989

The Panel

 

Peoplemeters installed:

1.500

Universe:

26,940 million

Data monitored:

Terrestrial, Pay TV, satellite

Data retrieval via:

Landline, GSM cellular, radio link

Products and Services

 

Databases:

Programs, advertising breaks and spots

Software Packages:

TV analysis software not yet available

Services:

Consultancy, ad hoc reports and training

Data delivery:

Weekly electronic file

Main Clients

 

TV Stations:

Oracle Airtime Sales (Multichoice & M-Net), South African Broadcasting Corporation (SABC) & e-TV

Others:

South African Advertising Research Foundation (SAARF)