Introduction

IBOPE AGB México is the leading group in measurement and media audience knowledge generation in México, with more that 19 years of experience and recognized prestige. This firm is part of the IBOPE International net-AGB Nielsen Media Research with presence in more than 40 countries Worldwide.

Since it was established in 1991, IBOPE has done a systematic, continuous and automated television ratings measurement in México. Its constant growth and technologic evolution allows to providing to its clients a wide offer of products and services such as the audience media measurement in main cities of the country, not only for televisio but also radio and Out Of Home media.

IBOPE AGB México is the reference for the information related to advertising investment done by the government, advertisers and major media agencies in the country. This is source of information plays  a very important role in the decision making and the strategic planning of advertising campaigns in electronic, print and outdoors media; also verifying the advertising activity of advertisers and main competitors. Advertising Expenditure product offers monitoring of the advertising executions in electronic and printed media and integrated advertising in television.

The Mexican communication Industry has repeatedly recognized IBOPE AGB México as a generator of media knowledge in terms of media audiences with efficient and precise operations holding global quality. IBOPE AGB valuable input is essential for the success of all the industry planners: media and advertising agencies, advertisers and government authorities.