TAM Overview

Population:

9.356.819 (2007 est.)

Panel Size:

304 households

First data production:

October 2001

The Panel

 

Peoplemeters installed:

609

Universe:

3.526.782 (individuals aged 4+ in urban TV households)

Data monitored:

Terrestrial, cable, satellite and DVD/VCR/Video games viewing

Data retrieval via:

Telephone lines

Products and Services

 

Databases:

Programs & Breaks, TV, Radio, Cable, Press Spots, Outdoor,Spot Videos, Spot Audios, Press Images, Publics Relations

Software Packages:

Arianna

Services:

Consultancy and training, ad hoc reports

Data delivery:

Internet, E-mail, CD Rom, magnetic media, printed reports

Main Clients

 

TV Stations:

AME, Antena Latina, Antena 21, CDN, Color Vision, Coral 39, Digital 15, Super Canal 33, Teleantillas, Telecentro, Telemicro, Telesistema, Telefuturo & TV Dominicana.

Advertising Agencies
and Media Buyers:

Arome, Cimple Publicidad, CD Santana, FCB, Leo Burnett, Pagés BBDO, Publicitaria Interamérica, McCann Erickson.

Media Buyers:

AOR Dominicana, All Media Carat, OMD Dominicana, Partners Ogilvy, PHD 

Cable Operators:

Telecable de Aster, Telecable de Tricom

Sponsors:

 
 Consultants:

Almacenes Sema, Mobile Factory, Orange Dominicana, Gold Gym, Radio Centro Quala

Dida, Enlace, Fundación Cemex, Ind. San Miguel (Kola Real), Laboratorios Feltrex, Laboratorios Noruel, Mabalo, Productores Color Visión, Staff Icon, PSI, Rina Herrera & Asoc, Kreo Publicidad, KM Comunicaciones, Komaki