TAM Overview


Population:

66 million

Panel Size:

Total 2400 homes, on Mixed Environment : 

  1. Analogue 100 homes
  2. Truevison 400 homes
  3. Satellite 1,120 homes
  4. Local Cable 180 homes
  5. Digital TV 600 homes

 

First data production:

1980

The Panel

 

Peoplemeters installed:

2400

Universe:

66.047.000 individual aged 4+

Data monitored:

Terrestrial, Digital TV, Satellite,Local Cable และ TRUEVISION 

Data retrieval via:

Online Polling

Products and Services

 

Databases:

Programme & Commercial, Spots

Software Packages:

Arianna

Services:

Consultancy and training, ad-hoc reports

Data delivery:

SmartUpdate (update from Company FTP), E-Mail, CD Rom

Main Clients

 

TV Stations:

CH.3 The Bangkok Entertainment Co.,Ltd.
CH.5 Royal Thai Army Radio And Television
CH.7 Bangkok Broadcasting & Television Co.,Ltd.
CH.9 MCOT Public Company Limited
THAI PUBLIC BROADCASTING SERVICE (THAI PBS)
TRUEVISIONS
DITGITAL TV

Advertising Agencies
and Media Buyers:

Media Intelligence, Group M, Star Research Group, OMD, Initiative Media, CARAT, Dentsu Thailand, Zenith, Brandconnection, Amex, Fameline. etc.

Others:

GMM Media Public Company Limited
RS Public Company Limited