Introduction

AGB-CDI Dominicana was created by merging the advanced electronic technology of AGB Nielsen Media Research and the local marketing investigation knowledge of CDI, a local market research company. Since its creation back in 2001, AGB Nielsen Media Research (AGB-CDI Dominicana) has been the official TAM provider of the country, serving most of the TV Stations, the more important advertising agencies, announcers and media buyers.