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Newsletter #20 August 2011

26/8/2011 - Indonesia

 /Uploads/Indonesia/Nielsen_Newsletter_Aug_2011-Eng_.pdf

Data Highlights

Potential TV Audience Grows 8% in Ramadhan

The highest increase is mainly occurred in early morning (2 to 5 am). with more than six times increase from an average of 2 million people last month to an average of 12.2 million people.

 

Data Highlights

Media Advertising Spending Increase 17%

 

In the first half of 2011, advertising spending in media increased 17% to IDR 33.4 trillion compared to the same period last year. However the growth was a little more sluggish than last year which rose 29% to IDR 28.5 trillion from 2009.

 

THE MOST WATCHED BRAND IN AUGUST 2011



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