27/1/2011 - Poland
Warsaw and New York, 14 January, 2011 – Telewizja Polska (TVP), Poland’s public broadcasting corporation, has entered into a 4-year contract with The Nielsen Company (Nielsen), a leading global provider of information and analytics around what consumers watch and buy. Nielsen will supply TVP with its Television Audience Measurement (TAM) services beginning in January 2011.
Said Elzbieta Gorajewska, Managing Director of Nielsen’s Polish Audience Measurement Service: “We are thrilled by the opportunity to provide our services to TVP. This selection validates our ability to provide clients with the highest quality service and we look forward to collaborating with them to continuously improve and innovate in media measurement.”
“TVP’s move to Nielsen indicates the unification of research long awaited by the market. Finally we will be able to focus on planning our campaigns, not settling on which institute is right,” said Rafał Szysz, co-founder of the association of advertisers, Advertisers.pl (RUT).
“All commercial stations, media agencies, as well as the National Broadcasting Council, have been using audience measurement data from Nielsen for years. With this selection, Poland’s advertising industry can now work from universally accepted Television audience data, built in accordance with the standards of the industry itself” said Gorajewska.
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