8/4/2011 - Australia
Sydney, Australia – March 2011 -- The Nielsen Company’s (NYSE: NLSN) Nielsen Television Audience Measurement Australia has received both ISO 20252 and ISO 26362 certification.
ISO 20252 and ISO 26362 are the international standards for
organisations and professionals conducting market, opinion and social
research. The standards establish common
Industry terms and definitions as well as service and quality requirements.
Independent auditors NCS International conducted the thorough assessment of Nielsen Television Audience Measurement Australia’s business practices in research, administration and quality control, including a review of the system procedures and documentation, along with a site-based audit of the system in operation.
The initial audit and certification against the exacting ISO standards was
completed within a 16 week period – this in itself is a great accomplishment as
it normally takes over 12 months to complete this certification. The
accreditation will be followed by annual reviews to help verify that the
operational systems and implementation quality remains high and continued
development reflects the changing requirements of the marketplace.
David Ellem, Chief Executive Officer of Nielsen TV Audience Measurement Australia said: “The audit and the achievement of the standard is a reflection of the professionalism of our team. This is yet another example of our long-term commitment to continual service development and high quality research.”
“We are proud of our Australia operation’s ISO accreditation as this continues to confirm the company’s industry leadership and dedication to client satisfaction,” said Nielsen’s Global TAM Chief Executive Officer, Rolando Stalli.
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