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In a world increasingly defined by global markets, connected consumers and volumes of digital information, The Nielsen Company employs advanced data collection methodologies and measurement science to help businesses turn new and traditional sources of data into customer intelligence to better manage their brands, launch and grow product portfolios, optimise their media mix and establish meaningful customer relationships.

Nielsen is the world’s leading marketing and media information company. We’re passionate about measuring and analysing how people interact with digital platforms, traditional media and in-store environments - locally as well as globally. We provide the most complete understanding of how consumers get information, consume media and buy goods and services.

Above all else, our ongoing commitment is to align our business with our clients’ needs to ensure they have a competitive edge in an expanding global economy.

The privately held company is active in more than 100 countries, with headquarters in New York, USA.

 

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  • TAM Glossaries

    A learning resource for everybody who uses television as a communication medium.

  • Careers

    Lead, innovate, analyze, and connect. Explore exciting new career options at Nielsen Television Audience Measurement.

  • News

    Read our latest news articles and announcements.

  • Our Solution

    Our audience measurement data and advanced solutions provide a comprehensive picture of how, when and where your consumers are connecting with content.

  • Where we are

    Nielsen Television Audience Measurement currently manages more TAM panels than any other international provider.

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